Asian populations worldwide are starting 15 days of celebrations as the Year of the Dragon breathes fire into the Chinese New Year today.
The occasion is the longest and most important of the traditional Chinese holidays.
Traditionally celebrations last for 15 days. Much like New Year in Western cultures, the festival begins on the first day of the first month within the Chinese calendar. It ends on the date of the full moon.
Despite often being known as "Chinese" New Year, the annual celebration is recognised by other Asian populations worldwide, within countries such as Thailand and Singapore.
Different years are represented by different zodiac animal signs - today marks the start of the Year of the Dragon.
Perhaps the most recognised image within Chinese culture, the dragon symbolises power, strength and good luck. In contrast to European beliefs, where dragons are considered evil creatures, they are seen as having auspicious power and it is seen as positive.
Often seen as one of the most important signs in the zodiac, Chinese tradition dictates that those born in Dragon years tend to be brave, innovative and highly driven, often making it to the top of their profession.
Those celebrating Chinese New Year mark the occasion by buying presents, clothing, food and decorations embracing popular themes such as wealth, happiness and good fortune.
Each of the 15 days has a particular role, and often those taking part in celebrations will abide by the traditional beliefs according to each day.
The first day is often set aside for people to honour the elders within their families, whereas the third day is generally accepted as a bad day to socialise with relatives or friends.
The final day of the Chinese New Year is traditionally marked by a Lantern Festival when people walk through the streets carrying lanterns and light candles outside their homes.
It is tradition to cleanse a house of all ill-fortune and to try to reconcile with others, removing negativity from your life.