Mason Wittmer is the rhythm guitarist for unsigned Pennsylvanian rock band StillWaiting - a man capable of keeping time, strumming strings and, um, throwing guitars around his neck.
Or so he thought, anyway, until one of his guitar swings went really rather wrong at a gig recently.
Caught on camera and swiftly uploaded online, the accident has gone viral on YouTube, with several more experienced guitar-swingers suggesting he invests in a strap lock or two before he tries it again.
Elsewhere, obligatory 'flying guitar' gags have been enjoyed, as well as a suggestion that perhaps the musical instrument in question was just committing suicide.
To find out more about StillWaiting, check out their Myspace page here. That's right, Myspace page - it's like it's the noughties again, isn't it? Ah, those were the days...
And in case you were wondering how it's meant to be done, take a look at The Boss being, well, a bit of a boss, below...