A documentary detailing the ongoing conflict in Uganda and the plight of child soldiers has become a viral hit.
Entitled Kony 2012, it is named after Joseph Kony, the leader of the Lord's Resistance Army (LRA), which has earned a brutal reputation for abducting and recruiting children to fight for them.
More than 30,000 children are believed to have been abducted by the rebel group, with the male children being forced to bear arms, and the females being used as sex slaves. The group has also slaughtered hundreds of thousands of civilians in central Africa.
The 30 minute film shows war-torn Uganda through the eyes of a former LRA child soldier called Jacob and aims to raise awareness of the country's grisly conflict.
The film was made by the Invisible Children charity, which is calling for an international effort to arrest Kony, disarm the LRA and bring the child soldiers home.
A statement on the website reads: "We seek to rebuild schools, educate future leaders and provide jobs in Northern Uganda. We are the motivated misfits and masses redefining what it means to be an activist."
Kony, a former altar boy, is wanted on 33 criminal charges, including 12 counts of crimes against humanity, murder, enslavement and rape.
The LRA began its attacks in Uganda in the 1980s, when Kony sought to overthrow the government. Since being pushed out of Uganda several years ago, the militia has terrorised villages in Central Africa, AP reported.
The video has been shared over four million times on Facebook and is trending on Twitter under the hashtag #KONY2012.
Celebrities including Rihanna, Nicole Ritchie and Stephen Fry have all tweeted their support for the campaign.
Click here to support the international effort to arrest Kony.