Female admirers have often thought he was a bit tasty.
But Prince William has now been turned into a giant edible work of art.
A 20ft mural of the prince has been made using more than 3,000 pieces of liquorice and took four artists over five hours to build.
It was commissioned by Finnish sweet company Panda Liquorice to mark the Duke of Cambridge's 30th birthday in June.
Shoppers in Manchester were treated to the mural when it went on display in Spinningfields.
The company, which is celebrating its own 30th anniversary, now plans to send a framed picture of the mural to William.
Jane Chavez-Dawson, lead artist and creator of the mural, said: "This has been such a fun project, we're big fans of Prince William and can hardly believe that he is 30 now."
She added: "We had such great comments from passers-by, so we hope Prince William enjoys it!"
Lisa Gawthorne, of Panda Liquorice, added: "Big happy birthday to Prince William, we're delighted to be sharing our 30th with him and hope this tribute brings a smile to the faces of both Wills and Kate."