This is one beer advert many will want to toast.
During the opening few seconds you’ll probably admire the moody atmosphere and wonder which indy film director shot it.
By the end, when things get interactive, you’ll probably be saying to yourself: “How did they do that?”
The new Grolsch advert is uniquely interactive
It begins with the camera moving along a bar at which sits a grizzled, Trilby-wearing man.
“So, you’ve found Journt, the Netherland’s most notorious police officer,” growls the voiceover.
Journt throws a business card on the bar that bears his name and a phone number.
The voiceover continues: “The man who never speaks, hears everything. Text him your name, and if it sounds familiar, he’ll buy you a beer.”
Now, this is where proceedings take a turn for the unique. Text him your name – or in fact any name you care to make up - and something very, well, cool happens.
Seriously, try it. He just wants to buy you a drink, apparently.