Under-endowed men! Want to win an iPhone? All you have to do is take a snap of your penis "in rigid mode" alongside a tape measure then send it to SingleSex.dk. (We repeat: send it to Singlesex.dk. Not us. Please. We really can't stress that enough.)
Yes, the Danish erotica website is holding a competition to find the smallest penis on the planet. And the man with the shortest member will win a swanky new smartphone. Really, what's not to love?
But that's not all! The website's female users will also be asked to peruse the snaps of teeny-tiny todgers then vote for their favourites. And the owner of the most popular pint-size penis will win another - as yet unspecified - prize.
So why hold the competition in the first place? "The smallest is the extreme," website owner Morten Fabricus told news agency AFP. "It's a competition, which is weird and funny and almost too much. It's a competition which is at the core of manhood, the most important thing for a man."
Thanks for that, Morten. Anything else to add? Well, yes, actually. "There are so many unhappy men out there, who think you have to have a giant penis, but it's not normal to have a huge one."
So the Guinness World Records gang may soon be obliged to find room for a "wee willy winkie" among their chronicles of great human achievements and accolades. And while you ponder over that thought, perhaps you'd like to take a look at some more amazing world record holders...