When Justin Jedlica was just 17 years old, he had his first nose job.
Since then the American known as 'real-life Ken' has had more than 100 procedures, from jabs to surgery, at a cost of $100,000, and yet he told This Morning presenters Eamonn Holmes and Ruth Langsford this week that he's not done yet.
"I think the Ken doll for kids is the equivalent of the statue of David. The epitome of the optimum male aesthetic," said Jedlica.
"I've had five nose jobs, done pectoral implants and had bicep implants, which I'm ready to do a third time. I've also had thigh implants, where I also augment the back side and the middle."
In fact, apart from his jaw, there isn't much Jedlica hasn't worked on.
"I looked up to idols like Michael Jackson while growing up and plastic surgery seemed like a luxury to me. I'm from a low income family, and wasn't always lucky enough to have surgery every year. It was always a matter of saving," the plastic surgery devotee told the ITV presenters.
"I've always thought I was a handsome individual. I had a great base to work from. But I think your expectations from surgery have to realistic. You have to settle somewhere in the middle."