David Cameron demonstrated a fundamental misunderstanding of how the internet works today when he waded in to the debate about beheadings on Facebook.
In a tweet that touched on responsibility, worried parents and extreme violence, the PM laid the blame of posting violent videos squarely on the shoulders of the social media site.
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Only Facebook don't post videos, it's users do.
His technological faux pas was quickly seized upon:
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The implications of the tweet were shared:
Then his apparent double standards on child pornography was made an issue:
Then the sincerity of his tweet was called into question:
So to sum up: