It's 'the perfectly crispy chip [sic] that has been America’s favorite [sic] snack for more than 75 years'.
And now Lay's crisps/chips have revived their 'Do Us A Flavor' [sic] campaign, and asked people to go on to their website and create their own variety.
Suffice it to say, not everyone’s taking it seriously...
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Check out some more of our favourite submissions below - and make your own at www.DoUsAFlavor.com:
Crowdsourcing, eh. Who'd try it?!
(Via Laughing Squid/First We Feast)