Adidas could end their partnership with Luis Suárez following his latest animalistic act, however their prescient World Cup poster featuring Chewy Luis baring his teeth has triggered a viral sensation.
Fans from across the globe are now Suárezing or, if you're a Twitter user, #Suárezing by posing next to the poster - be it at a bus station, at the beach or wherever - and pretending to have their shoulder gnawed at by the Uruguayan striker.
Persona non grata Suárez received a nine-match, four-month stadium ban from Fifa on Thursday for biting Italy defender Giorgio Chiellini during La Celeste's 1-0 group stage win.
Chiellini is the third opponent Suárez has bitten, having previously sunk his teeth into Otman Bakkal whilst playing for Ajax in 2010 and Chelsea defender Branislav Ivanović last year.
The Liverpool forward left Brazil for the Uruguayan capital of Montevideo on Thursday ahead of the national side's last 16 clash with Colombia on Saturday.