Arsenal's new Puma kit is so popular with the club's female following the club shop ran out of ladies' shirts at the weekend.
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Staff were apologetic when female supporters arrived on the opening day of the season only to be told the official shop was sold out of women's.
Arsenal began their partnership with Puma this summer after 20 years with Nike
Season ticket holder Eva Grzybek said: "I wanted to buy the new ladies' shirt, but was told that they had all sold out.
"The employee I spoke to told me that the shop ordered more ladies' kits than before, but the demand was huge and they ran out of the shirts.
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"They do not expect to have them back in stock until September or October."