This may look like an Apple Watch but don't be fooled, its not. Well it is, but it's much more than that, it's a ludicrous manifestation of everything that's wrong with people who have too much money.
Diamond importers Mervis are behind this glistening wristband of flagrant opulence, combining a rose gold Apple Watch with over 15 carats of diamonds.
Of course what you're really paying for here is the bracelet, not the highly advanced smart watch that precariously nestles in between them.
So, if you have $30,000 and don't mind buying from a company that's so wealthy it can't even remember the name of its own product (it's Apple Watch, not iWatch), then this is absolutely for you.
If, however, you have some semblance of sense left in that noggin we'd highly recommend heading over to Apple's website where they have a superb range of reasonably priced and far more practical alternatives. Ironically, though, the official solid gold version probably won't be that much cheaper.