Nicola Sturgeon was doing so well - her poll results were up, her debate appearances were widely praised and people were even talking about the SNP holding the balance of power in the general election.
But today - Saturday 25 April - will be marked as the day in which she lost it all.
For The Sun have exposed a scandal so horrifying there is no hope the public will ever forgive her...
Just let that sink in a while.
She cut the hair off her sister's doll.
Oh dear Lord.
Sturgeon's PR machine spun into action in a desperate attempt to deflect the hideous accusations.
Bit it was too late, the damage was already done.
Sturgeon was clearly hurt by the accusations and tried to express her remorse.
Needless to say the media took her apart. A bit like that doll...
Clearly such violent behaviour as a precursor to her brutal political tactics...
On the plus side, the shock revelations do appear to have prompted a lot of soul-searching amongst the UK population...
And where does it end?!
Please Nicola, just make it stop...