Every now and again, Tesco appear in headlines for all the right reasons.
Their ingenious Twitter take-downs and brilliant humanitarian gestures are winning the hearts of shoppers everywhere, and it's not hard to see why...
1. That time the manager of the Cardiff store sent a care package to a woman who was going through chemotherapy
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2. When they released a line of Valentine's Day e-cards
3. When they started giving leftover food to homeless people, because the CEO wasn't comfortable with the level of waste
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4. That time they took on Drake on Twitter
6. When they got caught in the middle of a man and his pink dog...
7. That time a store manager donated bundles of stuff to migrants in Calais