It was only a matter of time before Kim Kardashian followed sister Kylie Jenner into the world of cosmetics, starting with her signature nude lips.
The reality star has teamed up with makeup guru Charlotte Tilbury to create 'Kim K.W.' - a lipstick shade inspired by, and named after, her.
"Kim is the queen of the nude lip, and this vintage inspired pale pink nude makes lips look instantly fuller, and irresistible," Tilbury said.
"Kim is a modern day icon, and when she wears this color, she evokes the 1960s starlets like Racquel Welsh and Sophia Loren."
The lipstick is part of the new Hot Lips line, a series of 16 celebrity-inspired shades due to be released in full on 27 June (four of the shades are already available to purchase).
With lippies named after everyone from Cindy Crawford to Miranda Kerr, you're sure to find one that suits your style.
But what's extra great about the collection is that it will help raise money for the Women For Women charity - a donation of £1 from every lipstick in the first two months of the launch.
We want them all!