Athleticwear brand Lululemon just learned a very valuable lesson - if you poke the Beyhive, you're going to get stung.
As first reported by Cosmopolitan, the company took to Twitter to share its thoughts on Beyoncé's new athleisure collection, Ivy Park.
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As soon as the social media faux pas was made, Beyoncé's loyal online following started to give Lululemon a piece of their minds.
They don't call them 'The Beygency' for nothing.
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Following the social media backlash, Lululemon deleted their original tweet. But as one Beyoncé fan put it, "the Beyhive never forgets."
Terrifying.