Missguided is the latest retailer to announce a line of affordable bridal wear.
The online fashion store is introducing its own range of wedding dresses, a 19-piece range for 'cool girl' brides.
There's luxe metallics, delicate lace and beaded embellishments in a palette of whites, nudes and silvers - from classic floor length dresses to sequin gowns with thigh-high splits.
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Aimed at the bride on a budget, prices range from £75-£150.
Check out the full wedding dress range, and Las Vegas-shot campaign, in our gallery below: