Calvin Klein's newly released Spring 2016 underwear campaign is already ruffling a few feathers.
The photoset, titled 'Erotica' more than lives up to its name - with models straddling the camera, putting their hands down their knickers and revealing their naked bottoms.
Slogans on the Harley Weir-shot adverts read "I pulse in #mycalvins", "I belfie in #mycalvins" and "I flash in #mycalvins".
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Some publications have called the adverts - starring Abbey Lee Kershaw and Klara Kristen - 'smut', while others have questioned how long it will take for someone to protest them.
See the campaign in full below: