You'd think after Katie Price's graphic sex toy chat, the topic of erotic pleasure devices would be off limits for the 'Loose Women', but seemingly not.
Coleen Nolan got rather explicit as she told viewers of the ITV daytime show of how she once fell asleep while using a vibrator.
The panel were having a discussion about adult toys on Monday (4 July), ahead of the launch of ITV's new drama 'Brief Encounters', when Coleen made the startling admission.
Speaking of how she once road-tested a Rampant Rabbit, the star said: "My friend got me one as a present. Weird friend. Anyway this one night me and Ray had a bit of a row, I went into the spare room and got a bit friendly.
"What happened was and I'm not joking at all, I fell asleep. Because I had a couple of glasses of wine."
As the studio audience erupted into laughter, co-host Andrea McLean was curious as to what exactly happened, asking: "With it still going?"
"Well what was annoying was it was the buzzing that woke me up!" Coleen joked.
The show previously attracted a number of Ofcom complaints the last time they discussed sex aids, with some viewers unhappy with Katie's candid remarks, which saw her admit she owned a “butt-plug with crystals on the end”.
However, the broadcasting regulator later ruled that ‘Loose Women’ was not in breach of its code by broadcasting Katie’s comments, and would not be taking the matter any further.