Holly Willoughby has ruled herself out of replacing Cilla Black as the new host of āBlind Dateā.
The āThis Morningā presenter has repeatedly been connected with a reboot of the iconic dating show, which was first broadcast on ITV from 1985 to 2003.
However, when it was announced the show would be returning on Channel 5, former āGeordie Shoreā star Vicky Pattison was linked to the job.
Holly has now explained that her ties with ITV mean she would be unable to work on the show, telling Digital Spy: āItās on Channel 5, isnāt it? Iām ITV.ā
She added sheās now āexclusiveā and āhandcuffedā to her channel, despite working for other broadcasters, including the BBC, in the past.
Cilla even gave her blessing for Holly to present a revamped version of āBlind Dateā, after hosting a reboot of another of her classic shows, āSurprise Surpriseā.
Speaking in 2013, the late star said on āThis Morningā: āHolly works ever so hard, and I used to do 28 shows a year, but look Iām 70 and I think Iāve had my time. You should do it!ā
Holly also fronted ITVās latest dating series āMeet The Parentsā last year.
Kylie Minogue and āCoronation Streetā actress Katherine Tyldsley are other stars who have been linked to the āBlind Dateā presenting job.
The series is expected to launch on Channel 5 later this year.