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Livia Firth is the Founder and Creative Director of Eco-Age - an ideas consultancy company, which powerfully aggregates global thought leaders and influencers to address the compelling issues and opportunities of our day by delivering solutions, through ethical and sustainable values. Founded in 2009, Eco-Age clients include leading fashion and jewellery brands including Chopard, M&S, ERDEM, Stella McCartney, Gucci and the Kering Group as well as non-fashion companies such as Welltower, the FA and Wembley stadium. Livia is also the driving force behind the launch of the Green Carpet Challenge ® (GCC).