ASOS Are Selling This Bluebella 'Unwrap Me' Body Bow, And It's The Least Sexy Thing Ever

National Underwear Day is officially upon us, but one lingerie monstrosity is completely baffling our brains.

Behold the Bluebella ‘Unwrap Me’ Body Bow, a giant satin sash designed to be tied around the body for, we’re guessing, seduction purposes.

Sold on ASOS for £16, the ribbon comes in three different colours and essentially turns the wearer into a giant human present.

But why?

Just, why?

Please no.