On Friday evening, Britain First posted a Facebook video deploring the election of Sadiq Khan, London's first Muslim mayor.
An almost teary-eyed deputy leader, Jayda Fransen, said: "So, London has voted and I'm very sorry to say London now has its first Muslim mayor.
"This is a very sad day and I'm sure it is not what our grandparents fought for.
"For a man who follows an extreme and barbaric ideology to have control of our capital is an outrage."
Britain First often highlight their strong presence on Facebook as evidence of their popularity, and at first glance the fact the video has been viewed over 1.8 million times would seem to suggest there is something in this.
But a look at the comments on the video paint an entirely different picture.
The far-right group is known to heavily police the comment section on their posts, deleting remarks that don't support their extremist views, but appear to have slipped up this time.
The top-rated comment with 4,926 likes (nearly half the amount given to that actual post itself) is this one...
In second place (Facebook automatically ranks comments in order of popularity) is this effort...
And so it continues...
It's only when we get to comment number nine do we get any actual support for Britain First.
Even then, the next one is this zinger.
Further - and more obvious - proof of the group's unpopularity came from the elections themselves.
Paul Golding, the right-wing party’s leader and London mayoral candidate, made a ‘V for Victory’ gesture after his pitiful haul of 31,372 votes was announced, placing him eighth out of 12 candidates, with only three largely unknown independents and the BNP polling fewer.
Perhaps most telling was the fact many people didn’t even know who he was...