Holly Willougby's 'This Morning' outfit Instagram posts have become a huge hit with her followers and her beauty looks are fast becoming sought-after too.
In response to questions from fans, the presenter has begun sharing her daily lipstick shades.
Read on to discover Willoughby's favourite makeup brands and lipstick colours:
MAC Lipstick in 'Faux' - a muted mauve-pink in a satin finish, £15.50 from Maccosmetics.co.uk.
Delilah Cosmetics Colour Intense Cream Lipstick in 'Honesty', £24 from Delilahcosmetics.com.
MAC Lipstick in 'Ravishing' - a clean light peachy coral in a cremesheen finish, £15.50 from Maccosmetics.co.uk.
Delilah Cosmetics Colour Intense Cream Lipstick in 'Tango', £24 from Delilahcosmetics.com.
Nizz Cosmetics Matte Lipstick in 'Pink Flamingo', £9.99 from Nizzcosmetics.co.uk.
Delilah Cosmetics Colour Intense Cream Lipstick in 'Hush', £24 from Delilahcosmetics.com.
NARS Satin Lipstick in 'Niagara', £21 from Narscosmetics.co.uk.