Rylan Clark-Neal Lands 'Dream' Job Hosting Supermarket Sweep Reboot

The show became a huge hit in the 90s with Dale Winton at the helm.

Rylan Clark-Neal has said it’s a “dream come true” to be hosting a rebooted version of popular game show Supermarket Sweep.

The cult 1990s daytime show, originally hosted by the late Dale Winton, will return to screens as a primetime nightly programme on ITV2.

The new version will see many of the original elements returning, including the inflatables in the fake supermarket, the catchphrases, the trolley dash and the “memorable jumpers” worn by the contestants, ITV said.

Rylan Clark-Neal
Rylan Clark-Neal
David M. Benett via Getty Images

There will also be an injection of “cheekiness and downright silliness” suitable for the channel and time slot, with new games, challenges and “a sprinkle of celebrity stardust”.

When the news was announced, Rylan delightedly tweeted: “Been waiting a while to say this but it’s finally time to GO WILD IN THE AISLES ONCE AGAIN! Supermarket Sweep is back, and I can’t wait for you to CHECK IT OUT.”

In a more official statement, he said: “It’s a dream come true to step inside this very special supermarket and host one of the most iconic series in television history.

“I am beside myself with excitement and will be going wilder in the aisles than ever before. Fill up your trolley, grab your bag for life and let’s go shopping!”

Supermarket Sweep originally ran from 1993 until 2001, and was revived for a short period in 2007.

Dale on the original gameshow's set
Dale on the original gameshow's set
PA Entertainment

It saw contestants taking part in a number of games and quizzes, culminating in a Super Sweep prize round at the end.

Paul Mortimer, head of digital channels and acquisitions for ITV, said: “Funny and camp in equal measure, it’s a great addition to ITV2’s pre-watershed line-up.

“To have Rylan back on the channel as the perfect host is a real bonus too!”

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