The Titanic 3D trailer has been released online, showing James Cameron's 1997 epic, in, well, not an entirely different light - as you can't actually see the 3D element.
However, in an attempt to market a film whose story is so widely known, Cameron has tried out a mixture of personal appeal and nostalgia to entice potential Titanic 3D viewers.
We're assured that, even though in this two-minute promo clip it's hard to really appreciate the work that Cameron and his team have put into every last shot to ensure that the box office phenomenon, and winner of 14 Academy Awards, looks its best for the April re-release, hundreds of hours of hard graft have been put in.
So who's going to watch Titanic again? There may well be new eyeballs on this film when it's re-released, people who who were too young to see it the first time around perhaps, and have missed its frequent TV replays.
There will, however, also be people who have seen it dozens of times in the past and are coming back for another dose of their favourite doomed love story.
Just as fans returned to the cinema for Disney's recent 3-D conversion of The Lion King, distributors Paramount Pictures and 20th Century Fox are hoping that Titanic 3D will have the same nostalgic pull. After all, they've spent a cool $18 million converting the film, but it's all relative. Titanic has taken an estimated $1.8 billion since its 1997 release.
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