An online sensation almost immediately after he was captured weeping, the crying Manchester City fan is just another football follower to break down after an emotional 90 minutes.
Only this wasn't relegation, or a May day defeat that gifted the title to Manchester United, but a rare league defeat.
Nevertheless the follower, who appears to have revealed himself on Twitter, could not bottle up his emotions after Luke Moore headed Swansea City ahead with less than 10 minutes remaining.
This memorable image may, in time, come to symbolise City's season depending on whether they are beaten to the Premier League title by United.
But irrespective of whether the Citizens end a 44-year wait to be English champions again, this one inconsolable fan has already joined the pantheon of the tearful terrace tantrums: