Only last week Amy Childs was pulling the whole I'm-well-fick-me schtick to promote SMART cameras (geddit?) and now we're happy to report that yep, she really will do anything in the name of promotion.
Even get naked. Well, kinda.
Amy donned a platinum blonde bobbed wig and what looks suspiciously like the sequined catsuit that Britney wore in the video for Toxic to promote - you guessed it - her very own vajazzling range.
One person we doubt will be getting sent any free samples of Amy's Hair Vajazzle kits is her old bezzie from TOWIE, Sam Faiers.
Amy's upset that Sam has written some 'not-so-nice' things about her in her new book, Living Life The Essex Way: TOWIE And Me.
Writing in her new! magazine column, Amy said: "I was upset to learn my friend Sam Faiers has written some not-so-nice things about me in her book.
"In it, she claims I’m not the person she thought I was and said my management comes before my friends.
"I was very hurt and upset to read this, especially as she was messaging me on Twitter last week, saying she misses me.
"I wish she had told me this beforehand, so I didn’t have to read it in a newspaper."