Samsung has come up with a neat explanation for the delays affecting some versions of its Galaxy S3 smartphone: they invented a difficult shade of blue.
The 'pebble blue' edition of Samsung's flagship device has faced manufacturing issues, it has emerged, leading most retailers in the UK to announce shortages ahead of the phones going on general sale on Wednesday.
Despite the device's official launch on Tuesday many who pre-ordered the Android smartphone will be waiting much longer to receive their new mobile.
Now Samsung has explained why those issues occurred. In a statement to Pocket-lint, the Korean company said:
"Samsung's Galaxy S III pebble blue version comes with a newly invented blue colour and special hyperglaze material."
That "newly invented" blue could leave customers waiting until June before they get hold of the phone.
Samsung went on: "In order to meet the highest internal quality standards and to provide the best quality Galaxy S III to customers, a short supply of pebble blue version is expected in some regions in the next 2-3 weeks.
"Samsung is working hard to ensure that customers will get the pebble blue coloured devices as soon as possible."