Wonderbra Issues Cleavage-Boosting Bestseller For Limited Time (PICTURES)

Push the button: The Variable Cleavage bra has been reissued for a limited period

National Cleavage Day is not until next March now, but fear not, for Wonderbra has re-issued its best-selling bra for an instant boost.

The Variable Cleavage bra sold out almost as soon as it hit the shelves in 2000, and its back for a limited time.

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Featuring a toggle between the cups, the wearer can choose to tighten the centre of the bra, providing a push-up whenever required.

This year the bra-maker inducted Holly Willoughby into the Wonderbra Cleavage Hall of Fame.

According to the brand's research: “Most British women are happy to showcase a bit of cleavage as it helps make them feel feminine, sexy, and gives them confidence.”

The brand held a poll asking 1,000 women which celebrities they thought had the perfect cleavage. Here is the list in full.

1. Holly Willoughby

2. Scarlett Johansson

3. Beyonce

4. Rihanna

5. Marilyn Monroe

6. Dita Von Teese

7. Katy Perry

8. Brigitte Bardot

9. Kim Kardashian

10. Lara Stone

The return of the cleavage-boosting bra comes on the back of news that curves are once again in the limelight, with the Queen's lingerie maker Rigby and Peller reporting a 45% increase in the sales of traditional corsets.