A note appearing to ban Olympics caterers from serving any chips that weren't from London 2012 sponsors McDonald's has caused uproar on social media sites.
A photograph of the memorandum circulating on Twitter, reddit and Facebook read: "Due to sponsorship obligations with McDonald's, Locog have instructed the catering team they are no longer allowed to serve chips on their own anywhere within the Olympic park.
"The only loophole to this is if it is served with fish."
A 'copy' of the note which was circulated on social media sites. Huffington Post UK was unable to confirm whether or not it was a genuine memo
Twitter users were outraged over the note, which many felt encapsulated the way big business has hijacked the sporting competition.
Many began to send up the idea of Mcdonald's possessing a monopoly over chips.
The amount of power afforded to sponsors and the type of companies sponsoring the event has already come under fire.
Sports enthusiasts have questioned the propriety of fast food restaurant McDonald's sponsoring the event in the first place.
President of the International Olympic Comittee Jacques Rogge admitted in an interview with the Financial Times that the questionable nature of partnering with such a company had not been overlooked by the committee but the pressing financial demands of the games had meant that it was not to be sniffed at.
Health concerns over the company possessing such a gigantic presence at the games were expressed particularly vehemently after it was revealed the largest Mcdonald's in the world was to open at the Olympic site.
Supersize me: the largest McDonald's in the world is to sit on the Olympics site
Additionally the privileges enjoyed by sponsors have come under fire, after it was revealed that some company bosses were given the honour of carrying the Olympic torch, a privelege intended in the main for those people who had served their community.
Writing in The Daily Mail, journalist and author Harry Mount branded the Olympic favouritism as "trashy commercialism."
A Twitter storm over the Locog's authoritarian attitude towards London 2012 branding (ostensibly to protect its sponsors) was seen earlier this year after London 2012 protesters had their accounts suspended by the social media site.
Locog complained that the doctored logo used by the protesters on their Twitter page was violating the site's rules on "brand violation." However, protesters fought back with a Twibbon mocking the Olympic organisers.
In a Guardian article discussing the Olympic 'branding police' one legal expert described the stringent restrictions as "draconian."
People added the "official London 2012" protest logo to their Twitter avatar
Charlie Brooker has joined in with the protesters, his Twitter page sending up the organisers 'exclusive' logo.
Huffington Post UK contacted both Macdonald's and Locog to verify the memo but we are yet to receive a reply.