We'd now like to take our hats - and very possibly our tops - off for Chris O'Dowd, who stars in a tongue-in-cheek new ad campaign to highlight male breast cancer.
Chris plays Lars Larson - a topless trampolining health and safety officer - in this sketch on behalf of charity Coppafeel. Be prepared to sit through several minutes of silly quotes and tastefully filmed topless women on trampolines before the film's true message comes across.
And if you want more near-the-knuckle giggles, you're in the right place. Take a look at our latest round-up of funny viral videos...