So this is what Lady Gaga decided to wear to the launch of her debut perfume.
At least we think it's Gaga.
Lady G proved she was the gift that keeps on giving, looking as if she had been wrapped up in gift paper to celebrate the release of her debut fragrance, The Fame, last night.
She posed for the paps in this bizarre hooded floral ensemble with photographer Steven Klein, who directed the video for single Alejandro.
Perhaps she was trying to hide her embarrassment after flashing her bum as she arrived at the Masquerade Ball at the Guggenheim museum in New York to mark the occasion.
As the event kicked off, she pulled up outside the landmark building sitting in the boot of a black cadillac with her pert posterior peeping out.
Gaga was joined by a host of famous faces at the event, including old school friend Paris Hilton and drinking buddy Lindsay Lohan.
Her show piece at the event was entitled Sleeping With Gaga, which saw her curl up inside a giant replica of her perfume bottle. Quite what the sleeping bit had to do with the scent is anyone's guess.
The Fame is supposed to smell like "tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot, and the combinative essences of saffron and honey drops."
Riiiiight...