We are Anonymous: we do not forgive, we do not forget... we do exfoliate?
Cosmetics company Dove recently took a page out of the hacker's manual for a PR assault on airbrushed magazine photos.
As part of its decade-long 'Real Beauty' campaign against publisher's ritualistic use of Photoshop, it apparently found a way to 'hack' Photoshop and restore images to their natural state.
The trick relied on Photoshop Actions - packages of pre-recorded steps used in image editing programmes to speed up editors' work.
Dove supposedly placed one of these on Reddit - though the account that it appears to have been submitted by is missing or no longer active - claiming it added a healthy skin glow - when it fact it simply reverted the picture back to its original state.
In the video explaining its campaign, Dove claimed it had forced editors to 'rethink' their constant editing.
Of course there is no evidence that anyone was actually fooled. But it's a nice little PR stunt, nonetheless. Check it out above.
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