For celebrities and mortals alike, tattoos have long been a shortcut to demonstrating to the world how passionate, cool or smart you are. The tricky bit is in deciding what to get.
Misspelt pearls of wisdom, rubbish artistry and - worst of all - names of lovers who end up breaking your heart are just some of the potential pitfalls facing anyone clambering into the tattooist's chair. And the rich and famous have fallen into them time after time.
Here we round up our favourite examples of celebrity tattoos that were meant to say 'cool', but really scream 'regret, regret, regret'...