Pop up blow-dry bars are not my normal kind of local. As far as beautifying hair regimes go, mine ends with quick towel dry and (when I remember) a squirt of Moroccan oil. I rarely brush my hair, let alone blow-dry it and that is the cold, hard truth. I'm a wash and leg it out the door kind of girl. And p.s I SO don't keep to the trim every three months thing either.
However, the offer of a little hair therapy session at Kerastase's deluxe pop up blow-dry bar at Urban Retreat in Harrods sounded like just the treat my dowdy tresses deserved. Plus it would save me a wash and bring me up to speed with a few hair care pointers and products - Kerastase have unveiled their Couture Styling range.
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Couture is my greatest love (though unrequited) so trying out products promising to take me to those heady heights sounded pretty dreamy.
It was. In fact I'd like to have a blow-dry like this every week. After a consultation with my hair stylist Carlos (yes, he noted my dry ends), a good ol' dousing of shampoo and conditioner AND a spritz of "long-lasting fusional hold" spray, he then set about partitioning my hair so that the blow-drying awesomeness could commence.
I mean, really, it is an art. I didn't want anything too voluminous or bouffant just straight and sleek - and never has my hair looked so "done", so glossy, so Kate-Moss-eat-your-heart-out. Sure, she's the face of Kerastase but move aside sister because I could have been the hair. And here started my hair-flicking days. Well, evening really.
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Every girl deserves a blow-dry, it's the perfect pick me up. After mine I was ready to call up my girls and hit the cocktails. The reality was it was 6.30pm on a Wednesday so I finished my complementary glass of champagne and trotted home. But I definitely got some wowza-look-at-her-hair stares en route, although some (admittedly) were my own reflection as I gawped in passing windows.
That's what I've learnt about a non DIY blow-dry (be it a regular or occasional thing) - they can make you feel like a million dollars and while for most, including myself, it's a total luxury - it's totally worth it.
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The Kerastase blow-dry at Urban Retreat was priced at £40, for more information on products and appointments see here.
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