Question: Could Geri Halliwell's video for new single 'Half Of Me' be the worst ever made?
Answer: Yes, very possibly.
Not content with giving one of the worst live performances we've seen in recent times when she debuted the song in Australia earlier this month, the former Spice Girl has now served up a cringeworthy video to accompany it.
It features topless men, dancing teddy bears, a sign language inspired dance routine, and Geri herself singing lyrics such as "Just like an apple / Cut down the middle I only have one matching half / I gave you the finger / You took me to dinner / And you made me laugh."
It really does have to be seen to be believed.