A groundbreaking commercial hit the screens by the toy company GoldieBlox, aimed to get girls interested in building.
The CEO, Debbie Sterling, studied engineering at Stanford, where she was bothered by the lack of women in her program.
Rather than taking away the princess aspect, Sterling wants to add to it by incorporating construction toys into the usual pink products.
According to her website only 11% of the world’s engineers are female.
"Debbie became obsessed with the notion of "disrupting the pink aisle" with a toy that would introduce girls to the joy of engineering at a young age." - goldieblox.com says.
Almost doubling her goal on kickstarter.com, the company has developed a set of interactive books and games to “disrupt the pink aisle and inspire the future generation of female engineers.”
It's so refreshing to see how we're starting to become more resilient towards silly old gender stereotypes.
Check out this extremely cool video (which we adore) above, featuring three little girls that are not impressed by the princesses in the commercial they're watching, so they decide to build a giant Rube Goldberg machine by using household items and a bunch of toys.
A round of applause to Debbie for thinking outside the box and inspiring little girls all around the world.