A man from Nottingham has paid £458 for a photograph of an Xbox One on eBay.
Peter Clatworthy, 19, told the Nottingham Post that he was so excited by the release of the sold-out next-generation console that he took to the internet to find one.
And after browsing eBay he picked out what looked like a great deal - a console with a copy of FIFA for just £20 more than it cost at launch.
The only snag? The listing - though placed in the "video games and consoles" category - specifically said it was selling a photo of the machine, and not actually an Xbox One.
But Clatworthy wasn't deterred. In an effort to secure the console - a present, he said, for his four-year-old son - he guessed that the word "photo" was an error and handed over the money.
Bad idea. A few days later the box arrived, containing a single poorly-printed picture of an Xbox, with the message "thank you for your purchase" written on the back.
"It said 'photo' and I was in two minds, but I looked at the description and the fact it was in the right category made me think it was genuine," Clatworthy told the Post.
"I looked at the seller's feedback and there was nothing negative. I bought it there and then because I thought it was a good deal.
"It's obvious now I've been conned out of my money."
Fortunately, Clatworthy looks like he'll get his money back. eBay said that since the seller placed the item in the wrong category, it was mis-sold and he will get a full refund.
eBay said: "We don't allow listings which mislead, and will take action against this seller.
"Customers can shop with confidence on eBay as we guarantee you will get your item or your money back. Mr Clatworthy is covered by the eBay money-back guarantee and we will be contacting him to put things right."