On the 72nd anniversary of Japan's attack on the Pearl Harbor naval base, one company appears to have miscalculated how it would mark the occasion.
Late Friday night, the canned pasta maker SpaghettiOs sent out a tweet featuring its mascot holding an American flag asking people to "take a moment to remember #PearlHarbor with us."
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There were some who questioned whether such a promotion was appropriate to the solemn occasion.
How is this respectful in any way at all RT @SpaghettiOs: Take a moment to remember #PearlHarbor with us. pic.twitter.com/s4ef4s2crv
— Jaren Peplinski (@jarenpeplinski) December 7, 2013
Hope nobody minds if I chose to remember Pearl Harbor and forever forget @SpaghettiOs. #TastelessCorporation
— Simply Laura (@Lauran0805) December 7, 2013
On Saturday morning, SpaghettiOs deleted the offensive tweet and issued an apology:
But some suggested that the SpaghettiOs flap may have increased its brand awareness anyway:
While others simply noted the sad irony inherent in the whole thing:
Campbell Soup Company, which owns SpaghettiOs, did not return a request for comment from The Huffington Post.