It will make your cupcake sales and fun runs shrivel in comparison - a woman has had the names of 100 strangers tattooed on her arm to raise money for charity.
But while the stunt by 24-year-old Jess Griffiths was commendable, she raised £611 for the Ty Olwen Hospice in Swansea, Wales.
Is it us, or - considering the permanent nature of the charitable gesture - were people a bit stingy?
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Advertising space on her arm, the mum of two asked for a minimum donation of one pound per name.
She then spent seven hours getting all the names inked on to her left arm. They include the names of seven children who passed away at a young age.
There are also the names of people from all over the world, including a breast cancer survivor from Massachusetts.