With the amount of information circulating about the dangers of too much sun (two words: skin cancer) you'd think people would have got the message by now and become more cautious.
Besides looking like an unsightly cherry tomato, over-exposure to UV rays can put people's life and wellbeing in serious danger.
Each year more than 10,600 people in the UK are diagnosed with melanoma each year, according to Macmillan Cancer Support.
The charity warns that the number of white people developing melanoma and other skin cancers is steadily rising. And this is mainly due to poor sun habits.
While spending time in the sun is good for you as it increases vitamin D exposure, experts recommend these spells are kept brief and it’s important not to stay out for long enough to let your skin redden or burn.
With that in mind, we've pulled together the worst sunburn stories from Imgur, to help remind people to apply that extra layer (or two) of sun lotion....