Apple has decided to give its cheapest iPod Touch 16GB a bit of an upgrade adding six new colours as well as a 5MP iSight camera on the back.
This small but important update now gives Apple's most budget-friendly iPod Touch all the same features as those found on the larger 32GB and 64GB versions.
If that wasn't enough the company has given all three models a considerable price drop, slashing £40 from the price of each one giving them a new price of £159, £199 and £249 respectively.
With iOS 7 straight out of the box the iPod Touch is Apple's most advanced media player, going through numerous iterations in an attempt to try and coax people away from Apple's smaller iPod Nano and iPod Shuffle, neither of which play nice with iOS.
One of the biggest unanswered questions with Apple's iPod range is what the company plans to do with the iPod Classic. Despite being their oldest product by far Apple continues to sell the 160GB version for £199.