Like AA Milne’s rotund yellow bear who famously loved honey a bit too much, this cub’s greed saw him get a little more than he bargained for.
The young black bear had been trying to lick the crumbs from the bottom of what appeared to be a cookie jar, when you guessed it, he got stuck.
Feeling confused and probably a little silly, the bear then raced up a tree in an area of woodland in Ringland, New Jersey.
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Oh woe is me: The bear 'got spooked' and climbed a tree
Still wearing his headgear the hapless cub got stuck, necessitating rescue from Environmental Protection Department staffers, the Associated Press reports.
The six-month-old bear (with a presumably sore head) was tranquilised then carried down from the tree where fire crews carefully cut the jar off.
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Looks familiar... AA Milne's Pooh Bear was partial to honey
“It was an oversized animal cracker jar. We suspect he got it from a neighbour’s trash container. We did find trash on the ground, Larry Ragonese, spokesman for the state Department of Environmental Protection told the North Jersey Record.
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That's better!