The selfie.
That ubiquitous phenomenon that has permeated practically every facet of our modern lives.
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Some however, are just plain bloody stupid...
One thing you don't do in the Pamplona Bull Run is slow down, much less to indulge in a vain attempt to take the world's riskiest selfie.
Unfortunately for this gent the stunt may have spectacularly backfired - he is now being hunted by police and could face a fine of €3,000 (£2,388) under laws passed this year to eradicate just such foolhardy behaviour.
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And if that wasn't humiliating enough, it's still nowhere near as good as this bull-inspired attempt...
