When we were at university (quiet at the back there - it wasn't that long ago), there was always pride in hating the university closest to you, the next-door student neighbours, so to speak.
But when you see students going to the extreme lengths of making a five minute-long film to mock the neighbouring university, you know the sh*t has really hit the fan.
Such was the case when a group of students from the Plymouth College of Art decided to target their beleaguered neighbours Plymouth University.
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Poor old Plymouth.