After announcing even more welfare cuts on Monday, George Osborne attempted to lighten the mood and quote 'Trainspotting', a film based on a group of jobless down-and-outs addicted to heroin.
"Choose jobs. Choose enterprise. Choose security. Choose prosperity, investment, fairness, freedom. Choose David Cameron, choose the Conservatives, choose the future!"
Inspiring stuff from the Chancellor that got a a room full of Tory devotees clapping their hands in austerity-ridden glee.
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Which was quite the opposite response from 'Trainspotting' author, Irvine Welsh...
But at least Welsh did then go on to offer some perspective.
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Needless to say whose side most people were on.