"I'm going to show you beautiful."
So starts the teaser trailer for Marvel's new movie, 'Avengers: Age Of Ultron', only it's not beautiful, it's dark, very, very dark.
Iron Man (Robert Downey, Jr.) and crew are accompanied by new additions, Scarlet Witch (Elizabeth Olsen) and Quicksilver (Aaron Taylor-Johnson), in a battle against the sinisterly-voiced Ultron (James Spader).
And consider yourself lucky sci-fi fans, you were supposed to have to wait until next week to see the trailer but a low-res leaked version prompted Marvel to respond by releasing the full version early.
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Well played Marvel, well played.