If you're all about the latest quirky drinks trend (you loved the idea of coffee wine and beer flavoured lattes) then Pepsi's new limited edition flavour will blow your mind.
Introducing the strawberry milk-flavoured Pepsi Pink Cola.
Now that's an interesting one.
Before you get too excited though, this pretty pink new beverage is only available in Japan (yes, they get all the coolest stuff) from the 9 December for a limited period.
But this is not the first time the brand has come up with a unique flavour offering. The company, Suntory, unveiled a cucumber flavoured version, the Pepsi Ice Cucumber, back in 2007 and in 2010 introduced a dessert-inspired Pepsi Mont Blanc complete with chestnut aroma. Mmm.
"Pepsi Pink is a glamorous pink cola drink perfect for the winter party season. Pepsi Pink is defined by a rich strawberry milk aroma and refreshing taste," said a spokesperson for Pepsi Japan.
Sparkling pink Pepsi sounds all well and good, but the whole strawberry milk thing? That's just weird.
Let's see how it goes down in Japan. Maybe it will catch on and replace our Diet Coke fix, but until then, we'll stick with what we know.
MORE DRINKS MAKING HEADLINES: