Kendra Wilkinson is already a whole lot more famous than she was 24 hours ago after she was confirmed for this year's 'I'm A Celebrity... Get Me Out Of Here!' jungle - and a certain sex tape started doing the rounds.
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The 29-year-old former Playboy bunny was just 18 when she starred in the homemade video with her ex, Justin Frye.
Kendra Wilkinson
Speaking about the footage in 2010, Kendra said: "It just had to come out now when I finally cleaned up my life.
"It's extremely embarrassing. I am a very open person, I am very honest about my life, but a sex tape was definitely not what I wanted in my life.
"It wasn't for anybody else's eyes to see except for ours."
Well, it's definitely a little late for that now after there was a huge spike in the number of views of the x-rated film when the model was revealed as one of this year's 'I'm A Celebrity' campmates.
Meanwhile, Kendra has confirmed she has split from her husband of five years.
The model dumped NFL star Hank Baskett after he was accused of cheating on her with a transexual.
“I’m single for the time being," she said. "That is what I am trying to escape from.
“I am going to have some thinking time in the jungle.”